Gone are the days of visiting crowded city markets for Diwali shopping. True it's time to go click click, but is the sale offered by the likes of Flipkart for real? The social networking world is buzzing with bitter experiences many online-shopping freaks had with the flash sales offered by Flipkart with some calling it a sham. Customers have accused the e-tailer of inflating prices of many products in the last few days.
For example, the price of Calvin Klein Be Eau de Toilette perfume was hovering around Rs 1,650 for the last three months. Suddenly it has been raised by around Rs 300 and is now available at Rs 1920. After deducting the discount, it works out the original price.
While Flipkart and Snapdeal boast of huge sales through these flash sales; it has to be seen how rival Amazon manages to satisfy some of these disgrunted customer with its Diwali Dhamaka Week (October 10-16).
Just one day after e-commerce giant Flipkart's Diwali flash sale, Big Billion Day , Myntra's 'Cracker of a Sale' is all set to woo you with a flat 50 percent discount on purchase variety of products like clothing, footwear, jewellery, watches and accessories Also, it assures of a cashback on every order. Flipkart, India's largest ecommerce giant recently acquired online fashion retailer Myntra in an estimated Rs 2,000 crore deal.
Meanwhile, rival Amazon and Snapdeal have also left no stone unturned to make their mark in this race. Snapdeal was offering products at rock-bottom prices at its hourly Diwali Bumper sales on October 6. It claims to have clocked sales worth Rs 1 crore a minute, which is nearly equal to Flipkart's sales figure of over Rs 600 crore in 10 hours.
Both Flipkart and Snapdeal have been advertising heavily for their pre-Diwali sales campaigns with the latter taking a dig at the former in of its ads.
Meanwhile, Amazon also launched a sale from October 4-6, calling it the "Mission to Mars" weekend. However, the company has not announced any sales figures as yet. It is also offering 10 percent cashback on state Bank credit and debit cards.
However, most industry experts are quite upbeat on the future of India's e-commerce sector, which is likely to become a USD 20 billion industry by 2020.
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