Prime Focus's current order book in VFX and 3D conversion market stands at north of USD 150-175 million.
Prime Focus has been increasing its presence in visual effects (VFX) and 3D conversion market with larger scale projects. Vikas Rathee, group CFO of Prime Focus says its current market share in 3D conversion stands at 30-33 percent, while VFX, after the purchase of London's visual effects company Double Negative, is at 7-10 percent.
Recently the company worked for Sin City 2 and did stereo conversion for a Tom Cruise movie Edge of Tomorrow.
Prime Focus's current order book in the segment stands at north of USD 150-175 million, says Rathee. He is looking at a EBITDA margin of 20 percent plus by FY16. The annual market size in VFX/3D conversion stands at USD 2.5-3 billion.
He believes Prime Focus Technology will see 50 percent plus growth on a conservative basis and says the outlook for the same continues to be very robust.
The company's debt on books stands at Rs 800 crore. Rathee says Prime Focus will continue to reduce cost of debt and may monetize opportunities in Prime Focus World in FY16. "We will evaluate the right kind of opportunity for Prime Focus World," he adds.
Stay tuned for more...
Prime Focus stock price
On September 23, 2014, at 14:14 hrs Prime Focus was quoting at Rs 48.60, up Rs 0.00, or 0.00 percent. The 52-week high of the share was Rs 58.35 and the 52-week low was Rs 23.75.
The company's trailing 12-month (TTM) EPS was at Rs 2.56 per share as per the quarter ended June 2014. The stock's price-to-earnings (P/E) ratio was 18.98. The latest book value of the company is Rs 25.55 per share. At current value, the price-to-book value of the company is 1.90.
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