Sources claimed that under the terms of the deal, Publicis would have access to Facebook user data, enabling it to gauge ad performance on the social network.
France's Publicis Groupe SA has won a digital marketing deal with Facebook Inc worth about USD 500 million including spending, website Ad Age reported citing an executive familiar with the matter.
The deal will be managed by all the group's agencies in North America followed by a global rollout, Publicis-owned Starcom MediaVest Group's Anita Mcgorty told Reuters.
Also read: Facebook to open sales office in China: Report
Starcom MediaVest led the negotiations for the deal.
The deal comes days after Publicis and Omnicom Group Inc decided to terminate their proposed USD 35 billion merger, the uncertainty surrounding which had led both companies to lose business worth more than USD 1.5 billion in April.
The multi-year partnership is focused on creating products around data, video and images — including Facebook and Instagram, Starcom MediaVest Group Chief Executive Laura Desmond told marketing and media website Ad Age.
Under the terms of the deal, Publicis would have access to Facebook user data, enabling it to gauge ad performance on the social network, Ad Age said.
Publicis and Facebook were not immediately available for comment.
Facebook shares were up 2 percent at USD 59.22 on the Nasdaq on Monday afternoon.
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